According to the experts working at a reputed London SEO agency – DubSEO, SEO is constantly a major factor of customer attainment and development for eCommerce stores. According to a survey, it has been found that almost 30% of the traffic for eCommerce websites comes from huge opportunity for the online stores.
An effective SEO consist of much more than adding the right keywords on a web page. SEO is extremely important for each part of a site thus, making clear understanding of the best SEO practices. This is essential for the ones working on user portion of online business.
Search engines and their ranking factor
It is important to know about search engines as they deploy bots that index content and crawl websites. Website architecture is a significant part of SEO as it creates the path for search engines for crawling different pages of a website. If the important sections of your website are difficult to find, a spider will think it is not that important and thus, won’t crawl.
When users type any query into the search box and then press enter, Google scans its index and returns instantly and considers it to be the most appropriate result. Rankings are usually determined by search algorithms that takes into account several factors into consideration. Google makes use of more than 200 signals to determine the rankings and the easiest way to classify these signals is generally on-page and off-page.
Keywords: Every webpage consist of an objective and a primary keyword is used that conveys the purpose of a page to search engines. For example, if it is a product page like Kitchen Aid blenders, then there should be some variation of the keyword “Kitchen Aid [model] blender” in the HTML elements.
Title tags: Title tag is found in browser tab and search engine results page (SERP). It is amongst the most important ranking factors for SEO. Title tags should consist of the main keyword and brand name that is usually separated by a comma, colon or pipe.
Header tags: Usually, web pages are divided into separate sections and header tags are used to label them. The <h1> tag needs to include primary keyword along with header tags that includes keyword, as needed.
Body content: Web pages should include main keyword and have a minimum of 300 words text. If the word count is less than that, it may fall under “thin content” penalty by Google, as mandated by Panda algorithm update.
Internal Linking: With universal navigation bars, you can be sure that the important sections of the website are accessible to both users and search engines, despite whichever page they view. It is suggested that you link relevant sections of a website if they are not mentioned in the content.
What you need to consider:
Block search engines: Robots.txt and no-index tags files denote search engines that a webpage should not be crawled. These tags are generally implemented in an environment and will leave a page un-crawled by Google and other search engines if not removed on time.
Duplicate content: It can be quite alluring to use product descriptions of a manufacturer, but they can be crippling to organic ranking of a product page. Google penalizes WebPages that posts duplicate content from other websites, be it on the same or other domain.
Backlinks: Search engines consider backlinks as popularity votes which is considered as an important ranking factor. All links do not have value, however the links generated from authoritative domains are valuable than from less popular sites. The algorithm to weigh aggregate value of a inbound links of website is known as PageRank.
Social Media: As per the experts of a trustworthy SEO agency in Manchester, social media plays an important role to promote your brand, products and services. If a sale page or promotion is shared, it will have positive impact on search engine rankings.
What to take into account
Unnatural links: The major impact of backlinks on organic ranking created a culture of several paid placements and link exchanges. Algorithms have become much better in recognizing what they consider “unnatural” links, and websites are being penalized for having innumerable links that seem to exploit search engines.
Mr. Ethan H. Goodman is a writer who has written various articles and blogs on the latest SEO related updates and topics for DubSEO – SEO Agency London. Some of his valuable works are based on how to rank your site higher on search engines, how to keep yourself updated with the latest Google Algorithm updates and much more.
Summary: SEO has an important role in improving the ranking of your website. Know the latest updates by Google to drive more traffic to your site, generate leads and convert them into prospective clients.